how to advertise on google?

* What is digital marketing?
• Digital marketing is a marketing strategy to reach people online for brand awareness and business development.
* Why digital marketing?
• High reach.
• Better targeting.
• Cost-effective.
• High engagement.
• Better ROI.
* Statics of social media.
• In INDIA 391.2 million.
• On Facebook around 260 million users in INDIA.
• In twitter around 7.91 million users in INDIA.
• In youtube monthly active users around 265 million users in INDIA.
* Audience targeting and segmentation.
• Location.
• personal information like age, gender, education, etc.
• Professional inform/ Work like
• ,interest,behaviour,retargeting etc.
(1) Location:-
• Globally (world).
• Country (INDIA).
• State (Gujarat).
• City (Ahmedabad).
• Area (Krishnanagar).
• Extra (nearby).
(2) Personal information:-
• Age.
• Gender.
• Education.
• Taste.
(3) professional info/ Work:-
• Job.
• Business.
• Work.
• Service.
• Product.
(4) Interest:-
•Habit.
•Knowledge.
•Interest.
(5) Behavior:-
•Religion.
(6) Retargeting:-
•Contact.
•Address.
•Feedback.