Trendy luggage brand Away packs on $100M, rolls past $1.4B valuation

Away's new grand valuation demonstrates how far you can get with brilliant marking.

The direct-to-buyer merchant of Instagrammable baggage has gathered $100 million in Series D subsidizing at a $1.4 billion valuation in a round driven by Wellington Management, with help from Baillie Gifford, Lone Pine Capital and Global Founders Capital, reports The Wall Street Journal .

We've contacted Away for input.

The capital will be utilized to assemble extra physical stores, just as add to Away's arrangement of product with an eye toward venturing into conventional travel gear. Until this point, Away has sold more than 1 million bags.

"At the point when somebody's going on a trek, we need to make everything that they have to go on that trip," Away fellow benefactor and boss brand officer Jen Rubio said as of late on NPR's How I Built This digital broadcast.

Rubio's eye for marking and online life aptitude has supported the organization, as has different VIPs' initial reception of the brand. Rubio got her begin at Warby Parker as the organization's head of web based life. In 2015, she brought her thought for a cutting edge gear organization to Steph Korey, Warby's previous head of store network.

Away's new valuation, up from $400 million of every 2018, immovably puts Away into the unicorn club. It joins a few other as of late added female-established organizations to the selective gathering, for example, Rent the Runway and Glossier.

Here's a more intensive see its financing history, by means of PitchBook:

August 2015: $2.5 million seed round at a $7.2 million valuation

September 2016: $8.5 million Series An at a $40 million valuation

May 2017: $20 million Series B at a $120 million valuation

June 2018: $50 million Series C at a $400 million valuation

May 2019: $100 million at a $1.4 billion valuation

Away has acquired an aggregate of $181 million, including the most recent venture. Beforehand, Away raised a $50 million Series C and asserted in the declaration that it had just hit productivity, a remarkable achievement for a startup that was as yet short of three years of age.

Away is supported by Forerunner Ventures, Accel, Battery Ventures, Comcast Ventures, Shawn Carter, Slack CEO Stewart Butterfield and Karlie Kloss.

Butterfield and Rubio are impractically connected and maybe prospective hitched? The outstanding Slack official tweeted not long after the WSJ story on Away broke asking Rubio to wed him. She presently can't seem to declare her reaction.

It was nothing really.

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